Keiji Ashizawa was born in 1973. After graduating from Yokohama National University in 1996, Keiji started his career as an architect and sharpened his craft at a cabinet maker and lighting design studio, Super Robot. In 2005 he established his practice, Keiji Ashizawa Design.

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His designs are rooted in the attempt of realizing the full potential of each material in relation to the function of both the material and the product. Based on this idea, the simple, refined and light shapes typical of Ashizawa’s designs are formed organically during the design process.